BROOKE FEDRO

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Brooke Fedro is a creative strategist focused on building disruptive, one-of-a-kind programs that leverage innovation in social impact, entertainment and brands. With years of experience driving and producing first of their kind initiatives, she has worked alongside some of the world's most recognizable talent, media partners and Fortune 500 companies.

 

Starting her career at CAA, she went on to produce programs for major networks including ABC, CBS, Bravo, MTV and others.  She then spanned into music at Control Room, producing large-scale concerts and events including Madonna, Black Eyed Peas, Bon Jovi, Kings of Leon and more.  She went on to manage sponsorships for the “Live 8” and Al Gore’s “Live Earth” global concerts.

 

Brooke continued to pursue more socially conscious-driven projects, driving fundraising events for the Andre Agassi Foundation and the Leukemia & Lymphoma Society.  In 2010, Brooke became the Executive Director of the successful, first of its kind, SUMMIT ON THE SUMMIT campaign, an initiative she co-created with Kenna and partners HP, Procter & Gamble, Microsoft, MTV and influencers such as Jessica Biel, Academy Award winning Director - Jimmy Chin, Michael Muller, Alexandra Cousteau and Justin Timberlake to raise awareness of the global clean water crisis.

 

She most recently lead the redesign of JCPenney's corporate giving and cause marketing strategy before being recruited by Omnicom agency, The Marketing Arm, to come in-house to provide a unique lens on current and new business and advise clients like AT&T and State Farm with their integrated social impact programs.   She is now continuing her work and leveraging her expansive campaign building and marketing experience through a consulting practice she founded, Superhuman.