superhuman
TM
A social impact studio focused at the intersection of business, entertainment, and philanthropy
CONCENTRATION
By concentrating on our client’s core brand values, Superhuman delivers high impact, multi-tiered strategies that strengthen brand health and employee engagement, and deliver a meaningful, harmonized, multi-platform approach.
SERVICES
For Profit + Nonprofit Integrated Strategy
Entertainment & Sports Strategy + Collaborations
Ground-Up Initiatives + Events
Superhuman works with brands to ensure their social impact initiatives are working for them in a way that creates the most meaningful connections with stakeholders, consumers and employees.
Working alongside Marketing, Sponsorship, CSR, ESG, DE&I, Events, PR, HR, and special projects teams, we create and strategies and messaging that drive
corporate social good.
We evaluate current investments and partnerships, identify potential new areas of investment and value, and ensure overall goals are being properly measured and proven out through our work.
For Profit + NonProfit Integrated Strategy
Entertainment Industry Strategy + Collaborations
Superhuman works with influencers in television, film, music and sports to help fuel their desire to influence and create change by helping to build their personal purpose driven passions, as well as aligning them with corporate initiatives and various levels of opportunities that allow them to engage with social issues.
Additionally, we work alongside high net worth individuals with private family foundations to design and execute strategic initiatives that leverage impact investing and private family values.
Superhuman works with some of the biggest names in entertainment and the most powerful brands in the world to ignite movements for change through short and long form content, events, global activations, social initiatives and more.
Ground-Up Initiatives + Events
WORK
Superhuman worked alongside project co-founder, Kenna, to lead in the development and execution a first-of-its-kind initiative with partners HP, Procter & Gamble, Microsoft and MTV culminating in a climb of Mt. Kilimanjaro to raise awareness of the global clean water crisis. The campaign featured a virtual web replica of Mt. Kilimanjaro for audiences to follow along as influencers including Jessica Biel, Emile Hirsch, Alexandra Cousteau, Kick Kennedy and Grammy award winning artist, Lupe Fiasco.
Go to link
Negotiation and launch a first of its kind partnership between JCPenney and The Y, which included retail and product integrations, multi-channel marketing activations, internal employee engagement initiatives across the company's 1,100 stores, first-ever promotional activations on-site at local YMCA facilities and traditional corporate funding from the brand.
A once in a lifetime, invite-only experience where Girl's Inc. participants immersed themselves into a two-day confidence buidling workshop that culminating in the opportunity to attend the premiere of Cinderella at the famous Pantage's theater. Special guests were dressed by JCPenney and given hair and make-up treatments by JCPenney partner, Sephora, this was an opportunity for a partnership to go beyond product in the stores and into the community.
The global concerts for a climate in crisis brought together more than 150 musical acts, celebrity supporters and activists in eleven locations around the world, which were broadcast to a mass global audience through televisions, radio, and streamed live via the Internet.
Timed to precede the G8 conference and summit held in Scotland and to also coincide with the 20th anniversary of Live Aid, eleven simultaneous concerts around the world were held asking G8 leaders to double 2004 levels of aid to poor nations from US$25 billion to US$50 billion by the year 2010. More than 1,000 musicians performed at the concerts, which were broadcast on 182 television networks and 2,000
Serve as Strategic Advisor for San Francisco based social impact consulting group on brand marketing, partnerships, and internal team optimization
Go to link
Provided strategic insight around U.S. efforts to build ongoing, evergreen and pulsing marketing initiatives in the U.S. for the hugely successful Movember campaign supporting men's prostate cancer, testicular cancer and overall mental health.
Created a national program with Boys & Girls Clubs of America, Scholastic and JCPenney to bring renovated learning lounges, reading materials and innovative smart technology and curriculum to underserved communities across the country.
Supported the work of Andre Agassi and Steffi Graff and the Andre Agassi College Preparatory Academy through a multi-year, exclusive, invite-only concert event featuring Grammy award winning artists including James Taylor, Seal and John Oates.
Worked with marketing team to reshape giving program to better reflect this national arts & craft retailer both nationally and locally. Delivered a comprehensive and executable strategy that could be seen through from HQ all the way to each of the brand's 1,200 stores.
Lead all fundraising and giving for Africa focused nonprofit, DFFAF, Work alongside Founder, Gelila Assefa Puck on all messaging, communication, partnerships, and organizational structuring.
Go to linkABOUT
BROOKE FEDRO
Brooke Fedro is a creative strategist focused on building disruptive, one-of-a-kind programs that leverage innovation in social impact, entertainment and brands. With years of experience driving and producing first of their kind initiatives, she has worked alongside some of the world's most recognizable talent, media partners and Fortune 500 companies.
Starting her career at CAA, she went on to produce programs for major networks including ABC, CBS, Bravo, MTV and others. She then spanned into music at Control Room, producing large-scale concerts and events including Madonna, Black Eyed Peas, Bon Jovi, Kings of Leon and more. She went on to manage sponsorships for the “Live 8” and Al Gore’s “Live Earth” global concerts.
Brooke continued to pursue more socially conscious-driven projects, driving fundraising events for the Andre Agassi Foundation and the Leukemia & Lymphoma Society. In 2010, Brooke became the Executive Director of the successful, first of its kind, SUMMIT ON THE SUMMIT campaign, an initiative she co-created with Kenna and partners HP, Procter & Gamble, Microsoft, MTV and influencers such as Jessica Biel, Academy Award winning Director - Jimmy Chin, Michael Muller, Alexandra Cousteau and Justin Timberlake to raise awareness of the global clean water crisis.
She most recently led the redesign of JCPenney's corporate giving and cause marketing strategy before being recruited by Omnicom agency, The Marketing Arm, to come in-house to advise clients like AT&T and State Farm with their integrated social impact programs. She is now continuing her work and leveraging her expansive campaign building and marketing experience through a consulting practice she founded, Superhuman.